I love cell phone number list remarketing, using hyper-targeted funnels to gently nudge prospects away from open-minded indifference and into paying customers. As such, I've long lamented that Google Ads' only inbox placement, cell phone number list Ads (formerly "Gmail Sponsored Promotions"), couldn't be used in remarketing campaigns. I figured these expanding nuggets of copy, perched atop the Social and Promotions tab, would be the perfect addition to existing Search/Display Network remarketing campaigns and cell phone number list campaigns .
What is remarketing?
At its most basic level, remarketing is a catch-all term that refers to the cell phone number list process of serving ads to people who have previously visited your site, used your mobile app, or engaged in offline activity. Pretty wide set of actions if you ask me. By allowing you to personalize not only the intent (inferred by the search query), but also the cell phone number list actual actions , remarketing is one of the cell phone number list most effective weapons in the marketing arsenal. It doesn't matter if you're an e-commerce site, a local lead gen business, a complex SaaS startup.
Remarketing: A Love Story
The following is purely fictional. This in no way reflects my cell phone number list actual work habits. Me, an unsuspecting 20-something going through the doldrums of the workday, decided to spend my morning looking at sneakers. I head to the cell phone number list New Balance website, to the obscenely cool “Made in the USA” page, where I spot the following. Now, after admiring them for cell phone number list several minutes and adding them to my cart, I decide to switch to the brass thumbtacks . I am, after all, a mature adult, with no need for such frivolous kicks.